In Western culture, we consider creativity the province of a select few. But that’s not true of all cultures. In primitive societies, for example, most people participate in creative activities. In more “advanced” ones, creativity becomes something special and therefore an option for fewer and fewer people. In the West, we tend to be concerned solely with the outcome of creativity. The product, so to speak. Asian cultures, on the other hand, are about the process of creativity. They care more about the journey than the destination itself.

How do cultures come to such different approaches towards creativity? 

It might boil down to our beliefs, particularly as they relate to creation. In the west, our story of creation begins with this, “In the beginning God created heaven and Earth.” We take this to mean that God created something from nothing, and thus, we humans tend to approach creation in the same way. This line of thought suggests that the creative act is linear. It says that the creator starts at X and advances until he/she reaches Y.

Contrastingly, in Chinese culture, the universe, the Tao, has no beginning. There has always been something and there will always be. For the Chinese, the creative act is not one of invention but of discovery. Confucius himself said, “I transmit but do not create.”

The Hindus hold similar beliefs. In Hindu culture, there is nothing to invent, only old truths to rediscover and combine in new, imaginative ways. For Hindus, the creative genius is like a light bulb illuminating a room. The room has always been there and always will. The creative genius doesn’t create or even discover the room. She illuminates it. And this is not insignificant because without illumination, we would remain ignorant of the room’s existence and of the wonders that lie inside.

Personally, I think that our Western version of creation, from the very beginning, has been misconstrued and taken out of context. If you continue reading Genesis, God’s story goes on to say that God always has been and always will be…That we are carefully crafted in His image. Thus, our creation story is closely in line with that of the Chinese or Hindu cultures. It has no beginning and no end. What they call the Universe, we call God. This points us to the rightful conclusion that the creative act is, in fact, non linear. The process of creativity is just as important, if not more so, than the outcome. When we begin to approach creativity in this way, not only does it become more accessible, but also significantly more rewarding.